Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 90s
- 種類:
- 電子ブック
- 責任表示:
- James N. Dertouzos, Steven Garber
- 出版情報:
- Santa Monica, Calif. : Rand, 2003
- 著者名:
- ISBN:
- 9780833035981 [0833035983] (electronic bk.)
- 注記:
- Includes bibliographical references
"Prepared for the Office of the Secretary of Defense."
Electronic reproduction. Boulder, Colo. : NetLibrary, 2004 - ローカル注記:
- 学内専用E-BOOKS (local access only)
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