Technology and Consumption : Understanding Consumer Choices and Behaviors. 1st ed. 2012
- 種類:
- 電子ブック
- 責任表示:
- by Ruby Roy Dholakia
- 出版情報:
- New York, NY : Springer New York : Imprint: Springer, 2012
- 著者名:
- シリーズ名:
- International Series on Consumer Science ;
- ISBN:
- 9781461421580 [1461421586]
- 注記:
- Computers, smart phones, hi-def TVs, iPods…we buy them, upgrade them, abandon or complain about them, but are lost without them. We know how these ubiquitous items have changed our lives. But to what extent have they changed us? Technology and Consumption explores this provocative question in astute detail, bringing together extensive study findings and original insights to create an instructive profile of contemporary consumer life. Focusing on the areas of life most transformed by technological innovation—shopping, entertainment, communication, and payments for these activities —the author analyzes the complex psychological, societal, and market forces that drive evolving trends in consumer behavior, comparing U.S. and international phenomena and the current era with earlier periods of technological growth. Our intimate relationship with technology is presented in its evolution from a means of accomplishing goals and saving time to a multifaceted way of being influenced by as well as altering our conception
- ローカル注記:
- 学内専用E-BOOKS (local access only)
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