Interactive Decision Aids in E-Commerce. 1st ed. 2012
- 種類:
- 電子ブック
- 責任表示:
- by Jella Pfeiffer
- 出版情報:
- Heidelberg : Physica-Verlag HD : Imprint: Physica, 2012
- 著者名:
- シリーズ名:
- Contributions to Management Science ;
- ISBN:
- 9783790827699 [379082769X]
- 注記:
- This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The
- ローカル注記:
- 岐阜大学構成員専用E-BOOKS (Gifu University members only)
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