| Title Page; Copyright Page; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Social Psychology; Chapter 1: Introducing the Science of Social Psychology; Looking Down the Social Psychologists' Microscope; Rummaging through the social psychologists' toolkit; Mastering the power of the experiment; Digging for the foundations of social psychology; Understanding What People Think and What Makes Them Act; Asking people what they think |
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| Measuring what people really thinkPredicting people's behaviour; Who Am I, Who Are You and Why Did They Do That?; Constructing your sense of self; Loving yourself; Explaining the actions of others; Judging and labelling others; Measuring the Power of Social Forces; Controlled by the situation; Obeying authority; Being one of the crowd; Persuading and convincing; Living the Social Life; Liking, loving and respecting; Thinking and deciding; Living in different cultures; Looking Back Up the Microscope; Chapter 2: Exploring the Territory of Social Psychology |
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| Looking at the Disciplines that Comprise Social PsychologySurveying the surveys of personality psychology; Entering the laboratory of cognitive psychology; Playing with the gadgets of neuroscience; Engaging with sociology; Tracing the ideas of evolutionary biology; Social Psychology in Action; Asking the right questions; Finding answers with social psychology; Chapter 3: Kitting Out: The Tools of Social Psychology; Facing Social Psychology's Greatest Enemy: Common Sense; Challenging the notion of common sense; Accepting that common sense can be nonsense; Confirming biases in social thinking |
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| Entering the Fascinating World of the Social Psychology ExperimentAppreciating the awesome power of the scientific method; Designing an experiment; Operationalisation: Turning concepts into things you can count; Understanding Experiments and Statistics; Taking to heart experimental terminology; Drawing conclusions; Strengthening evidence; Recognising good and bad social experiments; Part II: Understanding Attitudes and Actions; Chapter 4: Appraising Attitudes: The Troublesome Atoms of Social Psychology; Adopting an Attitude to Attitudes; Discovering the three dimensions of attitudes |
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| Understanding what attitudes doFinding ways to measure attitudes; Having an Attitude Problem; Examining the relationship between attitudes and behaviour; Feeling the force . . . to be consistent; Looking good for the person with the clipboard: People want to be liked; Influencing with frames and anchors; Chapter 5: Uncovering Implicit Attitudes and Associations; Bringing Implicit Attitudes into the Light; Meeting the masters: Advertisers; Where did that come from? The origins of implicit attitudes; Recognising the powerful force of mere exposure |
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