Corporate social responsibility doing the most good for your company and your cause

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Corporate social responsibility doing the most good for your company and your cause

種類:

電子ブック

責任表示:

Philip Kotler and Nancy Lee

出版情報:

Hoboken, N.J. : Wiley, c2005

著者名:

ISBN:

9780471704522 [0471704520] (electronic bk.)

注記:

Includes bibliographical references (p. 277-295) and index
Electronic reproduction. Boulder, Colo. : NetLibrary, 2005

ローカル注記:

学内専用E-BOOKS (local access only)

オンライン

https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125291

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詳細

主題:

Electronic books

分類・件名:

DC22 : 658.4/08
FREE : Electronic books
LCSH : Social responsibility of business
LCSH : Social marketing
LCSH : Corporations -- Charitable contributions
LCSH : Corporate image

TTLL:

eng

言語:

英語

形態:

x, 307 p. : ill. ; ; 24 cm

目次情報:

The case for doing at least some good: perspectives from the past, present and future
Corporate social initiatives: options for doing good
Corporate cause promotions: increasing awareness and concern for social causes
Cause-related marketing: making contributions to causes based on product sales
Corporate social marketing: supporting behavior change campaigns
Corporate philanthropy: making a direct contribution to a cause
Community volunteering: employees volunteering their time and talents
Socially responsible business practices: discretionary business practices and investments to support causes
Twenty-five best practices for doing the most good for the company and the cause
A marketing approach to winning corporate funding and support for social initiatives: 10 recommendations

The case for doing at least some good: perspectives from the past, present and future
Corporate social initiatives: options for doing good
Corporate cause promotions: increasing awareness and concern for social causes
Cause-related marketing: making contributions to causes based on product sales
Corporate social marketing: supporting behavior change campaigns
Corporate philanthropy: making a direct contribution to a cause

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書誌ID:

KB00016480

内容紹介

目次情報

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