The handbook of communication and corporate reputation

種類:

電子ブック

責任表示:

edited by Craig E. Carroll

出版情報:

2013

著者名:

Carroll, Craig E.  

シリーズ名:

Handbooks in communication and media ; 46

ISBN:

9781118335529 [111833552X]    
9781118335451 [1118335457]    
9781299402256 [1299402259]    

注記:

Corporate Reputation and the Multi-Disciplinary Field of Communication / Craig E Carroll -- Communication Disciplines of Reputation. Corporate Reputation and the Discipline of Public Opinion / Cees B M van Riel -- Corporate Reputation and the Discipline of Interpersonal Communication / Sherry J Holladay -- Corporate Reputation and the Discipline of Organizational Communication / Robyn Remke -- Corporate Reputation and the Discipline of Advertising / Nora J Rifon, Karen Smreker, Sookyong Kim -- Corporate Reputation and the Discipline of Corporate Communication / Peggy Simcic Br²nn -- Corporate Reputation and the Discipline of Public Relations / Judy Motion, Sally Davenport, Shirley Leitch, Liz Merlot -- Corporate Reputation and the Discipline of Management Communication / James S O'Rourke -- Corporate Reputation and the Discipline of Communication Management / Anne Gregory -- Corporate Reputation and the Discipline of Integrated Marketing Communications / Clarke L Caywood -- Corporate Reputation and the Discip
Includes bibliographical references and indexes.
Online resource; title from PDF title page (Wiley; viewed on May 13, 2013).
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "-- Provided by publisher.

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