China's mobile economy : opportunities in the largest and fastest information consumption boom

種類:

電子ブック

責任表示:

Winston Ma

出版情報:

2017

著者名:

Ma, Winston  

ISBN:

9781119127253 [1119127254]    
9781119321392 [1119321395]    

注記:

Includes index.
"Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the worlds largest digitally-connecte
"The book will focus on three major areas of the digital economy in China that are, by nature, inter-linked: (a) The boom of e-commerce on consumer goods. Alibaba's online shopping platforms Taobao and Tmall have nearly twice as many active buyers than the U.S. site eBay. It has already disrupted new shopping malls in China, but itself is also being disrupted by the mobile culture and social network. The mobile disruption in China is more thorough than the developed world: immature industries such as retail and logistics will leapfrog straight from the early industrial age to the internet one. (b) The beginning of the multi-screen age and mobile Internet for China consumers. The mobile consumption is growing so rapidly that the shopping malls, a new development in China by itself, have already been disrupted by online-to-offline (O2O) retail consumption. What's more, the growth and positive spillovers go beyond consumer goods sector to services, entertainment, media, finance and even traditional industry sect
Machine generated contents note: Foreword Preface Acknowledgments About the Author Introduction Chapter 1: The World's Biggest Mobile Economy Chapter 2: Users, Partners, Investors and Competitors: Global Stakeholders Chapter 3: Xiaomi: The Most Valuable Start-up in China Chapter 4: The Omni-Channel Age of e-Retailing Chapter 5: Mobile e-Commerce and Online-to-Offline (O2O) Chapter 6: Mobile Entertainment Chapter 7: "Internet+" Movies Chapter 8: Internet Finance Chapter 9: Going Overseas: A Bumpy Road Chapter 10: Innovated in China Bibliography Index.
Print version record and CIP data provided by publisher; resource not viewed.
Includes bibliographical references and index.

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