The handbook of communication and corporate social responsibility

種類:

電子ブック

責任表示:

edited by Øyvind Ihlen, Jennifer L. Bartlett, and Steve May

出版情報:

2011

著者名:

• Ihlen, Øyvind.
• Bartlett, Jennifer.
• May, Steve
• Blackwell Reference Online (Online service)

シリーズ名:

Handbooks in communication and media ;

ISBN:

9781118078662 [1118078667]    
9781444351125 [1444351125]    
9781118083246 [1118083245]    

注記:

"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management"-- Provided by publisher.
"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"-- Provided by publisher.
Includes bibliographical references and indexes.
Front Matter -- Introduction. Corporate Social Responsibility and Communication / Øyvind Ihlen, Jennifer L Bartlett, Steve May -- The Paradoxes of Communicating Corporate Social Responsibility / Sandra Waddock, Bradley K Googins -- Field Overviews. Management, Communication, and Corporate Social Responsibility / Jennifer L Bartlett, Bree Devin -- Public Relations and Corporate Social Responsibility / Jennifer L Bartlett -- Organizational Communication and Corporate Social Responsibility / Steve May -- Marketing and Corporate Social Responsibility / Peggy Simcic Br̜nn -- Reputation Management and Corporate Social Responsibility / Mark Eisenegger, Mario Schranz -- Rhetoric and Corporate Social Responsibility / Øyvind Ihlen -- Corporate Social Responsibility Communication in Action. Ethics / Jacquie L'Etang, Jairo Lugo-Ocando, Zeti Azreen Ahmad -- Risk Communication and Corporate Social Responsibility / Michael J Palenchar, Tatjana M Hocke, Robert L Heath -- Trust and Credibility as the Basis of Corporate Social
Print version record.

ローカル注記:

学内専用E-BOOKS (local access only)