The handbook of media audiences

種類:

電子ブック

責任表示:

[edited by] Virginia Nightingale

出版情報:

2011

著者名:

• Nightingale, Virginia.
• Wiley InterScience (Online service)

シリーズ名:

Global handbooks in media and communication research ;

ISBN:

9781444340525 [1444340522]    

注記:

Includes bibliographical references and index.
Introduction / Virginia Nightingale -- Part I. Being Audiences: 1. Readers as audiences / Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger; 2. Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound / Jackie Cook; 3. Viewing / Shawn Shimpach; 4. Search and social media / Virginia Nightingale; 5. Spreadable media : how audiences create value and meaning in a networked economy / Joshua Green and Henry Jenkins; 6. Going mobile / Gerard Goggin -- Part II. Theorizing Audiences: 7. Audiences and publics, media and public spheres / Richard Butsch; 8. The implied audience of communications policy making : regulating media in the interests of citizens and consumers / Sonia Livingstone and Peter Lunt; 9. New configurations of the audience? The challenges of user-generated content for audience theory and media participation / Nico Carpentier; 10. The necessary future of the audience ... and how to research it / Nick Couldry; 11. Reception / Cornel Sandvoss; 12. Af
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- Provided by publisher.
Print version record.

ローカル注記:

学内専用E-BOOKS (local access only)