Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world. 1st ed
- 種類:
- 図書
- 責任表示:
- Frederick Allen
- 出版情報:
- New York : HarperBusiness, c1994
- 著者名:
- Allen, Frederick, 1948-
- ISBN:
- 9780887306723 [0887306721]
- 注記:
- Bibliography: p. [473]-476
Includes index
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