Marketing research : private and public sector decisions
- 種類:
- 図書
- 責任表示:
- David A. Aaker, George S. Day
- 出版情報:
- New York : Wiley, c1980
- 著者名:
- シリーズ名:
- Wiley series in marketing <BA00209234>
- ISBN:
- 9780471000594 [0471000590]
9780471087380 [0471087386] (pbk.) - 注記:
- Includes bibliographical references and index
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University of California Press |
W.W. Norton |
11
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